Privacy Policy

1. What Information Do We Collect?

Personal information you provide directly

We collect personal information that you voluntarily provide when you register on the platform or contact us. This includes:

• Names
• Email addresses
• Job titles
• Usernames
• Passwords
• Contact preferences
• Contact or authentication data
• Billing addresses

Sensitive information: We do not process sensitive personal information.

Payment data: All payment data is handled and stored by Stripe. We do not store card details. You can view Stripe's privacy policy at stripe.com/gb/privacy.

Information collected automatically

We automatically collect certain technical information when you use the platform, including:

• Log and usage data: IP address, browser type, pages viewed, search queries entered, date and time stamps, and other activity on the platform.
• Device data: Device type, operating system, browser settings, and hardware model.

We also collect information through cookies. See Section 5 for details.

2. How Do We Process Your Information?

We process your personal information for the following reasons:

• To create and manage your account
• To deliver the LandLens™ platform and services to you
• To respond to your enquiries and support requests
• To send administrative information such as account updates and policy changes
• To fulfil and manage your subscription payments
• To request feedback on your use of the platform
• To identify usage trends and improve the platform
• To protect the platform from fraud and security threats
• To save or protect an individual's vital interests where necessary

3. What Legal Bases Do We Rely On?

We process your personal information under the following legal bases under UK GDPR:

• Consent: Where you have given us permission to process your data for a specific purpose. You can withdraw consent at any time.
• Performance of a contract: Where processing is necessary to provide you with the LandLens™ service.
• Legitimate interests: To analyse usage trends, prevent fraud, and improve the platform — where these interests do not override your rights.
• Legal obligations: Where we are required to process data to comply with the law.
• Vital interests: Where processing is necessary to protect someone's safety.

4. When and With Whom Do We Share Your Information?

We may share your personal information with the following third-party service providers who perform services on our behalf:

• Abacus AI — Platform hosting and AI processing
• Netlify — Website deployment and hosting
• Stripe — Payment processing
• Hostinger — Email hosting and communications
• Calendly — Demo booking and scheduling

We do not sell your personal data. We do not share your data with advertisers, affiliates or business partners.

We may also share information if required in connection with a business transfer, merger or acquisition of Edvance Technologies Ltd.

5. Do We Use Cookies and Tracking Technologies?

We use cookies and similar tracking technologies to maintain the security of the platform, save your preferences, and assist with basic site functions. You can set your browser to refuse cookies, though this may affect some features of the platform.

6. Do We Offer AI-Based Products?

Yes. LandLens™ includes an AI-powered natural language query bar that allows users to ask planning questions in plain English. This feature is powered by Abacus AI. Your queries and platform inputs may be processed by Abacus AI to provide this functionality. All processing is carried out in accordance with this Privacy Policy.

7. Is Your Information Transferred Internationally?

Our platform is hosted in the United Kingdom and the United States (via Abacus AI). If you are based in the UK or EEA, your data may be transferred to the United States. We apply the European Commission's Standard Contractual Clauses as the legal mechanism for these international transfers to ensure your data remains protected.

Further details of our data transfer safeguards are available upon request.

8. How Long Do We Keep Your Information?

We keep your personal information for as long as your account is active. When your account is closed or cancelled, we will delete or anonymise your personal data unless we are required by law to retain it (for example, for tax or accounting purposes).

9. How Do We Keep Your Information Safe?

We implement appropriate technical and organisational security measures to protect your personal information. However, no electronic transmission or storage system is 100% secure. You access the platform at your own risk and should use a secure network environment at all times.

In the event of a data breach, we will notify the ICO within 72 hours as required under UK GDPR, and will notify affected users as appropriate.

10. Do We Collect Information from Minors?

No. LandLens™ is a professional B2B platform. We do not knowingly collect data from or market to anyone under 18 years of age. By using the platform you confirm you are at least 18 years old. If we become aware that data from a minor has been collected, we will delete it immediately. Contact us at [email protected] if you have concerns.

11. What Are Your Privacy Rights?

Under UK GDPR you have the following rights regarding your personal data:

• The right to access a copy of your personal data
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to restrict processing of your data
• The right to data portability
• The right to object to processing based on legitimate interests
• The right to withdraw consent at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

If you believe we are unlawfully processing your personal data, you have the right to complain to the Information Commissioner's Office (ICO).

Account termination: To close your account and request deletion of your data, contact us at [email protected].

Withdrawing consent: You can withdraw consent at any time by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal.

12. Controls for Do-Not-Track Features

Most web browsers include a Do-Not-Track (DNT) setting. There is currently no uniform standard for recognising DNT signals. We do not currently respond to DNT browser signals. If a recognised standard is adopted in future, we will update this policy accordingly.

13. Do We Make Updates to This Notice?

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. The updated version will show a revised date at the top of this page. We encourage you to review this policy periodically.

14. How Can You Contact Us?

15. How Can You Review, Update or Delete Your Data?

To request access to, correction of, or deletion of your personal data, please email [email protected]. We will respond to all requests within 30 days in accordance with UK GDPR.